One of the best ways to pick a roofing contractor is to check its client testimonials as a positive word by their customers is definite proof that the contractor is doing a good job. Positive client testimonials also stand a roofing contractor apart from others in the market. So if you are on the lookout for a roofing contractor in your area to repair or replace your roof, going through these testimonials is the best way to evaluate your contractor before signing him up.
However, how do you tell the difference between genuine and fake roofing reviews?
Here are a few tips that can help you differentiate between genuine and fake testimonials.
Roofing reviews are being posted by strange names
Look for similarities in the names of all the reviewers. Alternately there could be too many anonymous reviewers reviewing for myriad other companies, several of them roofing ones.
Gauge the pictures, if they are looking too perfect
You can easily tell if a photo has been clicked by a selfie enthusiast or it’s a stock photo. You can also do a Reverse image search that will give you where else the same image has been used.
Roofing reviews have robotic or unnatural usage of grammar
If you come across weird sentences or perfunctory spellings, it could well be that the matter has been written by some non-native English speaker abroad or got a computer algorithm to generate it.
Several reviews are posted on the same dates
A professional company that has hired to do the reviews will give a certain number of reviews over a specific time frame. So if you see dozens of reviews posted around the same dates, it should raise an alarm.
Wording on multiple testimonials seem similar
You will be able to spot several keywords and phrases that will be repeated across all testimonials. Sometimes, the words might even be the exact same in multiple reviews.
The reviews stick to just a single website
Good roofing contractors will usually ask for feedback that will be all over the internet. The fake ones will usually be available on just one website.
Replies by the roofing contractors are paltry
Replies will seem insincere and cheesy.
All reviews have a perfect score
Roofers who have been around for some time is bound to have some bad reviews. If everything looks rosy, it indicated that the negative testimonials have been hidden/buried.
While the roofing company is new, the review dates are older
This clearly indicates that the company had started posting reviews even before they got on their first roof.
The length of all reviews are the same
If you see just a couple of lines or worse still, only three words in all the reviews, it could be fake as long ones come with intricate details that only a genuine homeowner would be able to come up with.
What do client testimonials tell you?
You will be able to view all customer feedback, both positive and negative, on the website of an honest contractor. This gives you a chance to see both the good and the bad sides of a potential contractor. However, this does not mean that you get deterred by a few negative feedback or customer complaints in their testimonials as it does not necessarily make them unworthy of your trust.
You must delve deeper into other factors like, how the contractor handled the feedback/complaint, more precisely, how they responded to it, whether their response was prompt or not and what steps were adopted by them to resolve the issue.
If you come across a contractor that has been quick in their responses and resolutions, it indicates their expeditiousness and intent of providing quality service.
The easiest and most accurate representation of a contractor’s work is through their client testimonials. If you check their client’s words diligently, which may include individual homeowners or feedback from trustworthy organizations, you will get a fair idea about the work quality, style and feasibility of the roofing contractor.